An e-commerce store uses social media as a means for marketing their products. E-commerce on social media helps the company to reach to a wider audience. Some well-known examples of e-commerce companies are Amazon, Flipkart, eBay & your local clothing store like Zara. Social media is definitely a great platform for e-commerce companies. What’s new? There are many trendy features running in the market of social media for e-commerce websites. 1. Advance checkout feature on soci

Every single thing is shifting from TV to social media. Be it your nail paint shopping from OPI or choosing your favourite furniture from IKEA. Now the question arises if it’s still beneficial to commercialise your product on the TV in the era of social media advertising? The answer is quite diplomatic. However the truth is social media advertising is much more beneficial than TV commercials. One of the main reasons of social media advertising taking over TV commercials is th

A verified account is considered as a symbol or originality of your brand, position, fan following and reach to the audience. It symbolises as a real account of that respective brand or person. Not every account that is requested for verification, gets verified or gets the famous blue tick by Instagram. In order get it verified there are various criteria’s where your account should be eligible for. As Instagram explains, Authentic - your account should as real as your identit

As the time is passing by, the number of people using social Media is increasing drastically and according to a research (stats of January 2019), over 3.3 billion people are on social Media. Particularly, the use of social Media platforms like Facebook, Instagram, and WhatsApp. But the main question is does it affect our wellbeing & mental health? Many parents squall at their children saying "mobile phones & social media will affect their wellbeing" but the truth is, it depen

We will be discussing what snapchat is, who it is for & whether your business should be running advertisement campaigns on it. What is Snapchat? Snapchat is an app which is widely used by the age group of 15-25 1 i.e. young adults and teenagers. And if you are planning to reach the maximum target audience then your first choice should be social platforms like Facebook and Instagram. However if your target audience largely includes the teenagers then you can opt for snapchat a

We will be discussing whether Facebook or Instagram is better for your business. We will be looking into the social platforms audience, age & engagement processes to figure out if your business needs to focus more on Instagram or Facebook. Facebook & Instagram overview Facebook and Instagram have been an important tool/app when it comes to business growth. If you are planning to grow your business through Facebook or Instagram, then you have to be well versed with your target

We will be going over a very trending social media platform called TikTok, we will be discussing what it is exactly & what we think 2020 will bring for TikTok. We will also be giving out our opinion on whether it is for Influencers only or if can be used as a tool by Brands & Business's too. What is TikTok? TikTok which used to be Musically is essentially a short form video sharing app, which allows it's users to edit, create & publish 15 second videos on any topic. It allows