Social media has the power to make new brands go viral. With over 2 billion active users, platforms like TikTok have become a powerful tool for marketing and promotions. In this blog post, we'll explore some of the small brands that have gotten popular from the help of TikTok.
Why is TikTok so good for new & small businesses?
TikTok is ideal for small businesses for a variety of reasons. To begin with, the app's unique search algorithm learns what you enjoy over time, which means that the more you interact with the app's content, the more of that content you will see. This is great for small businesses because the app will almost certainly share your content with those who are interested in your brand and content.
Every TikTok video has the potential to go popular, regardless of how many followers you have or how small your business is so TikTok should be prioritised in your social media plan if you want to attract a youth audience.
Inspiring TikTok success stories of 3 Fashion Brands
If you're looking to get your business on TikTok, we've put together a few case studies of businesses that have found success on the platform. These businesses have all found a way to stand out and get noticed on TikTok so, read on to see how these companies went viral on TikTok.
Enchanted Scrunch by Dasha Derkach
Enchanted Scrunch was founded by Dasha Derkach a year ago with the goal of providing a larger and better selection of scrunchie patterns. She began promoting herself on TikTok after first doing it on Instagram.
As a result, Dasha has begun to rely heavily on TikTok as her primary marketing medium, accounting for approximately 90% of her overall sales, with 10% coming from Instagram and Pinterest.
Her scrunchie brand, Enchanted Scrunch, which she founded on TikTok a year ago, now has over 170k followers.
Brand Pierre by Pierce Woodward
During quarantine, the teenager, Pierce Woodward, launched his business Brand Pierre by crafting rings out of discarded metal spoons and uploading them on TikTok for enjoyment.
A number of influential influencers noticed Pierce's content and took an interest in his rings, which helped Pierce gain an even greater following. The first ring drop he released after launching a store sold out in two days, and subsequent drops are now selling out within minutes. The smart use of the app to develop compelling ring-making material and utilize bigger celebrities to grow his business was the driving force behind it all.
Brand Pierre turned into a million-dollar business with 1.6 million followers by using TikTok as the main advertising source. Pierre aims to develop sustainable and more creative jewellery that has a meaningful purpose.
Klassy Network by Natalie Rogers
Natalie Rogers discovered a need in the market when she was looking for a fashionable top to wear without a bra, so in 2019 she founded Klassy Network. Her idea took off in 2020 when a video of her “halter brami” went viral on both TikTok and Instagram. Moreover, her Instagram has also played a significant role in the growth of her company. But it's the TikTok where she has seen the most growth.
Klassy Network has grown to a six-figure company. Natalie broadcasts short clips almost every day to encourage and empower women by presenting her "fun and useful" things through #GRWM (get ready with me) videos, behind-the-scenes glimpses inside the firm, and other inspirational content.
Turning Your Brand Into TikTok Success Story?
TikTok is amazing for small brands wanting to improve brand awareness, foster community, and generate sales but there's no surefire recipe for going viral on TikTok, but there are definitely some things that can help increase your chances. For businesses, one of the best things you can do is create relevant, engaging content that speaks to your target audience. It's also important to be active on the platform and to interact with other users. And finally, you need to be patient - going viral takes time, effort, and a bit of luck.