An e-commerce store uses social media as a means for marketing their products. E-commerce on social media helps the company to reach to a wider audience. Some well-known examples of e-commerce companies are Amazon, Flipkart, eBay & your local clothing store like Zara. Social media is definitely a great platform for e-commerce companies.
There are many trendy features running in the market of social media for e-commerce websites.
1. Advance checkout feature on social media for e-commerce product purchase.
As e-commerce on social media is taking it's own hike, many social media companies are trying to increase their e-commerce ability. One of the example is Instagram - Instagram recently announced a new feature on their page. This feature will help you to check out on Instagram without leaving the app at all.
2. Influencers - a new source to persuade the audience.
Popularity of influencers is used by many e-commerce industries to increase their reach of product, a great example of this would be Fashionnavo or Pretty Little Thing Their popularity helps the company to boost it's purchases through their e-commerce website. In short, one can say that influencer marketing is a new norm for marketing & advertising.
3. Expected growth of personal messaging applications.
According to eMarketer, in 2019 there were 87.1% or 2.52 billion of smartphones and messaging app users. Therefore, this can be a crucial area to focus on in 2020 and the coming years for all the e-commerce websites.
As social media will grow, e-commerce growth will follow. Giving more options to your consumers, will help the e-commerce website grow at a higher rate. Consumers prefer options over just a ‘buy’ button on the platform.