We will be discussing what snapchat is, who it is for & whether your business should be running advertisement campaigns on it.
What is Snapchat?
Snapchat is an app which is widely used by the age group of 15-25 1 i.e. young adults and teenagers. And if you are planning to reach the maximum target audience then your first choice should be social platforms like Facebook and Instagram. However if your target audience largely includes the teenagers then you can opt for snapchat ads.
Is it for my business?
Whether it is snapchat or any other social platform, if you are planning to advertise your brand on them, then it is very important for you to understand your audience. Usually the audience doesn’t prefer complicated design of the ads i.e. they prefer simplicity over complexity. So whenever you go for designing a 10 second ad or any other video form of advertising then don’t forget to make it simple.
Snapchat has some on-demand geofilters for your target audience. Snapchat users can use those geofilters on their photos and then send it to their friends, or save that picture for uploading it on some other platform. Snapchat’s geofileters completely depends upon the geofence, geofilter’s reach area, and how much time you want your geofilter to be active. And talking about its cost, it is a pocket friendly way of reaching your audience.
Should you promote on Snapchat?
Snapchat is obviously not a first option for your brand advertising, but it can be one of the options in your marketing strategy. Snapchat is preferable for those whose target audience mainly focuses on the teenagers. Also snapchat offers other ways of advertising for your brand like web view, sponsored geofiletrs, on-demand geofilters, long form video content, and many more.
Final verdict, if your target audience matches snapchat's users then there is no harm is trying.